Shopify
A storefront built around selling
What Shopify does
Build a branded store, manage products and stock, accept payments, and fulfil orders. Themes and apps let you extend the store as your needs grow.
Who should use it
- Retailers selling physical products
- Creators launching a product collection
- Teams needing orders and inventory in one place
Who should not use it
- A portfolio with no checkout
- A newsletter-only business
- Sellers who only need a simple course funnel
Main features
- Storefront themes and visual editing
- Product and inventory management
- Online checkout
- Order and shipping tools
- Apps and sales-channel integrations
Pros
- A connected retail workflow
- Themes for a range of storefronts
- An extensive app ecosystem
Cons
- Apps and paid themes can add costs
- Payment fees and regional availability need checking
- Custom functionality may need developer help
Pricing overview
Paid plans. Include payment fees, any transaction fees, and theme or app subscriptions in your budget.
FROM RESEARCH TO YOUR FIRST RESULT
Your first product, ready to buy
Start with one small project in Shopify. Use this checklist as you try it.
Explore Shopify (opens in a new tab)0 of 3 steps checked
Checklist progress lasts while this page is open. Check current plans before committing.
Still choosing? Find your starting pointSources & review status
This is a research-based overview, not a hands-on test. Product and pricing pages were consulted on 14 September 2026. Plan limits can change; confirm the features you need with the vendor.
Shopify official plans and features ↗Product overview ↗