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beehiiv vs Ghost

Newsletter-led growth or a website-centered publication?

beehiiv

Consider beehiiv when the newsletter is the business you want to grow.

Read beehiiv profile →
Explore beehiiv (opens in a new tab)Ad · affiliate link to www.beehiiv.com

Ghost

Consider Ghost when an independent publication website is central.

Read Ghost profile →
beehiiv and Ghost features compared
DifferencebeehiivGhost
Best for (editorial)Publication-led newsletter businessesIndependent publishers building a publication website
Pricing modelsubscriber-basedsubscriber-based
Free planYesNo
Free trialYesYes
Starting paid priceUSD 49/month · annual billing equivalent · Lite · 1,000 subscribers in the displayed selectorUSD 18/month · annual billing equivalent · Ghost(Pro) Starter · 1,000 members
Pricing conditionsFree tier supports up to 2,500 subscribers. Lite adds automations and paid subscriptions; Pro adds webhooks and advanced analytics.Managed hosting has no free plan. Starter covers a website and newsletter; Publisher adds paid subscriptions. Open-source self-hosting is a separate deployment choice.
NewslettersSupportedSupported
Landing pagesSupportedNot verified
APISupportedConditional — Admin API and custom integrations require Publisher or above.
AutomationConditional — Lite or above.Conditional — Through external integrations; not equivalent to a native email-sequence builder.
Paid subscriptionsConditional — Lite or above; payment-processing fees apply.Conditional — Ghost(Pro) Publisher or above.
Digital productsSupportedNot verified
WebhooksConditional — Pro or above.Conditional — Publisher or above.
Custom domainsNot verifiedSupported
PlatformsWeb: Supported — Browser-based service; other platforms have not been assessed.Web: Supported — Browser-based service; other platforms have not been assessed.
Researched integrationsNot verified; omission does not mean unsupportedNot verified; omission does not mean unsupported

Pricing note

beehiiv

Free plan
Yes
Free trial
Yes
Pricing model
subscriber-based
Starting paid price
USD 49/month · annual billing equivalent · Lite · 1,000 subscribers in the displayed selector

Free plan available. Free tier supports up to 2,500 subscribers. Lite adds automations and paid subscriptions; Pro adds webhooks and advanced analytics.

Annual billing equivalent. Confirm the subscriber selector and checkout total; payment processing is separate.

Pricing verified: October 4, 2026. Prices and plan limits can change.

beehiiv official pricing ↗

Ghost

Free plan
No
Free trial
Yes
Pricing model
subscriber-based
Starting paid price
USD 18/month · annual billing equivalent · Ghost(Pro) Starter · 1,000 members

No free plan for the researched offering. Managed hosting has no free plan. Starter covers a website and newsletter; Publisher adds paid subscriptions. Open-source self-hosting is a separate deployment choice.

Annual billing equivalent for managed hosting. Publisher is required for paid subscriptions and custom integrations. Self-hosting has separate operating costs.

Pricing verified: October 4, 2026. Prices and plan limits can change.

Ghost official pricing ↗

Editorial recommendation

Choose around the workflow you will repeat. Build a sample issue and signup flow, then confirm the plan requirements in the sourced facts below.

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Sources & review status

Research-based profile, not a hands-on review. Last verified: October 4, 2026. Verification covers the sourced facts below; unknown fields remain unverified.

Categories: Newsletter platform

Editorial guidance is a research-based assessment, not a measured ranking or hands-on test.

Sources & review status

Research-based profile, not a hands-on review. Last verified: October 4, 2026. Verification covers the sourced facts below; unknown fields remain unverified.

Categories: Newsletter platform · Website builder

Editorial guidance is a research-based assessment, not a measured ranking or hands-on test.

Sources & review status

This comparison is based on product research, not hands-on testing. Check the current plans for the features you need. Last reviewed 4 October 2026.