Goal guide

Best email marketing tools

For businesses that already use email and want better segmentation, automation, and results. Recommendations focus on deliverability, automation depth, and CRM integration.

Editorial shortlist · See methodology

Start here

Identify the gap in your current setup: welcome sequences, segmentation, or a shared CRM. Test whether your existing platform can solve it before moving your entire list.

Before you pay: Try one real workflow and check the plan it requires. Plan consent records, unsubscribe handling, and data export before any migration.

How this shortlist was put together

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Compare your options

These are alternatives or tools for different parts of the job. You do not need every one.

Best for creators

Kit

Kit gives creators a focused email tool with automations, tagging, and digital product sales without the bloat of larger suites.

Best for: Creators who want email marketing tied to their content business.

Creator-focusedGood automationFree tierLess advanced segmentationNo webinars

Free plan available. Paid plans scale with subscribers and unlock additional automation and reporting.

Read reviewTry Kit

Best for automation templates

GetResponse

GetResponse offers a wide set of pre-built automation workflows that help teams improve campaigns quickly.

Best for: Small businesses that want ready-made marketing automations.

Automation templatesWebinars on eligible plansLanding pagesMore complex than simple email toolsPricing grows with contacts

Free plan with limited features and a 14-day trial of premium features. Paid plans vary by contacts and features; webinars require an eligible plan.

Read reviewView GetResponse

Best for CRM-driven email

HubSpot

HubSpot ties every email send to a contact record, so you can segment and personalise based on behaviour and lifecycle stage.

Best for: Teams that want email deeply connected to CRM and sales.

Free plan availableCRM integrationAdvanced segmentation on paid tiersCan feel heavyAdvanced automation is paid

Free tools and paid hubs. Check marketing contacts, seats, automation access, and any onboarding charges.

Read reviewExplore HubSpot

For publication-led newsletters

beehiiv

beehiiv combines newsletter publishing with a website, audience analytics, and growth tools. Paid plans add features including automations and monetization options.

Best for: Newsletter publishers.

Publishing tools in one placePublication-focused growth featuresAdvanced features require paid plansMonetization tools do not guarantee income

Free Launch and paid plans. Verify subscriber limits, automations, and monetization eligibility.

Read reviewExplore beehiivAd · affiliate link to www.beehiiv.com

For email campaigns and follow-ups

AWeber

AWeber combines email campaigns, signup forms, landing pages, and email automation to help small businesses build an audience and follow up with subscribers.

Best for: Small businesses running email campaigns

Email and signup pages in one platformTemplates for a first campaignAutomated subscriber follow-upsPricing and limits depend on subscriber count and planAdvanced workflows require checking feature availabilityMigration needs consent and unsubscribe records

Check current subscriber-based plans, sending limits, automation features, and any trial terms before importing your list.

Read reviewExplore AWeber