Ghost
An independent publication with newsletters and memberships
What Ghost does
Ghost combines a publication website, email newsletters, and memberships. This profile prices the managed Ghost(Pro) offering.
Suitability, strengths, and limitations below are editorial assessments based on research.
Who should use it
- Independent publishers building a publication website
Who should not use it
- You need native marketing sequences without external services
Capabilities
- Newsletters
- Supported Source ↗
- Custom domains
- Supported Source ↗
- Paid subscriptions
- Conditional — Ghost(Pro) Publisher or above. Source ↗
- API
- Conditional — Admin API and custom integrations require Publisher or above. Source ↗
- Webhooks
- Conditional — Publisher or above. Source ↗
- Automation
- Conditional — Through external integrations; not equivalent to a native email-sequence builder. Source ↗
Strengths (editorial)
- A website-centered publication workflow
- Suitable for evaluating a publication as a standalone product
Limitations (editorial)
- Managed hosting and self-hosting are different cost decisions
- External automation adds setup work
Pricing overview
- Free plan
- No
- Free trial
- Yes
- Pricing model
- subscriber-based
- Starting paid price
- USD 18/month · annual billing equivalent · Ghost(Pro) Starter · 1,000 members
No free plan for the researched offering. Managed hosting has no free plan. Starter covers a website and newsletter; Publisher adds paid subscriptions. Open-source self-hosting is a separate deployment choice.
Annual billing equivalent for managed hosting. Publisher is required for paid subscriptions and custom integrations. Self-hosting has separate operating costs.
Pricing verified: October 4, 2026. Prices and plan limits can change.
Ghost official pricing ↗Your first newsletter workflow
Start with one small project in Ghost. Use this checklist as you try it.
Checklist progress lasts while this page is open. Check current plans before committing.
Still choosing? Find your starting pointSources & review status
Research-based profile, not a hands-on review. Last verified: October 4, 2026. Verification covers the sourced facts below; unknown fields remain unverified.
Categories: Newsletter platform · Website builder
- Ghost pricing and plans ↗ · pricing · October 4, 2026
- Ghost integrations directory ↗ · official · October 4, 2026
Editorial guidance is a research-based assessment, not a measured ranking or hands-on test.